Showing posts with label email. Show all posts
Showing posts with label email. Show all posts

Tuesday, March 12, 2013

All Tubes run through Berkeley?

Centipennies

At a recent Berkeley City Council meeting, Gordon Wozniak (District 8), floated an idea that perhaps a huge chunk of of the United States Postal Service's financial woes could be resolved by taxing email.

My first reaction upon reading the New York Daily News article (which they picked it up from Berkeleyside!) was is this guy serious??…which was closely followed by wondering whether he is any relation to Apple co-founder Steve Wozniak? In fact, he is The Woz's brother!

The Woz can certainly be accused of Thinking Outside the Box, so I suppose The other Woz could be expected to as well.

Years ago, Berkeley had a reputation of butting heads with the national establishment. But, I'd suggest that has been ratcheted back a fair amount since the days of the Gus Newport.

That's why I was surprised to see the post on Facebook promoting the Daily News' article about Wozniak's idea.

* * *

There's no arguing with the fact that Internet communications decimated the USPS' pocket book with its ability of near instantaneous communications.

Just yesterday I mailed two First Class letters. These were the first letters I'd mailed in probably six months. I honestly, can't remember.

In that same time, I've probably sent hundreds of emails. But, even more prevalent have been posts made on Twitter and Facebook, not mention this blog.

Beyond that I do my banking on the Internet. Make many of my purchases over the Internet, and the first library I seek out is the Internet.

None of that activity requires a physical piece of paper be stuck inside an envelope with a stamp affixed to it.

* * *

Just for argument's sake let's take a look at this idea.

On its surface, it sounds like a really simple and practical idea. After all, If you send a physical letter, you put a stamp on it. Why not If you click the Send button in your email client, you pay a very small tax of a centipenny. (Don't bother looking up that term. I made it up since there's no such denomination as 1/100th of a penny).

However, that's where the simplicity and practicality ends, and the futility of the idea begins.

When a normal piece of mail is sent, it must go through the USPS. Even all that Third Class junk mail we get too much of is counted, calculated, and charged postage.

With email, your computer connects with any of a number of service providers, who then route it through, as the late Ted Stevens (R-AK) famously suggested, nothing more than a series of tubes to its final destination. Your email provider doesn't even have to be physically located within the boarder of the United States.

Because of that global presence, there is no single gatekeeper, and trying to create one would be harder than making the 20,000 miles of the USA's border* 100% secure.

If you were to examine all the email sent to you, not just what gets by your service provider's SPAM filters into your inbox, you'd probably find a great portion of it is SPAM and Phishing schemes that originate outside the American borders.

Even if they are legit mailings, many of the senders change IP addresses and email addresses more often than the Santa Ana winds change direction in August, so it's impossible to get be removed. Does anyone really expect them to pay their taxes?

According to a Pingdom Internet research group study the average number of emails sent per day (Worldwide) during 2012 was 144 BILLION (try imagining Dr. Evil's voice as you read that figure!) and of that nearly 70% is unwanted SPAM.

The same study says this was generated by 2.4 billion internet users World Wide, of which only 245 million users are located within the United States. There is no breakdown of whether a user sends an occasional email, or 1000 in a bulk blast.

* * *

The idea of an email tax actually isn't new. Back in the 1999, a United Nations report suggested this might be a way to raise money and help improve emerging global societies. It never got beyond the discussion stage.

A year prior to that, the United States passed the Internet Tax Freedom Act, which among many things, put a moratorium on email bit taxes. This moratorium has been extended multiple times, and is the law of the land until next year, when the moratorium is set to expire.

With the ever expanding National Debt being estimated as nearing $19 Billion by 2014, I can imagine a taxation on the Internet might be discussed by Congress. Any effort to impose such a tax on email, or Internet usage as a whole (with a bandwidth tax), would need to be watched like a hawk.

It's one thing to suggest a tax on email, but once you start suggesting taxes on connectivity (i.e.: Facebook, Twitter, and other social media outlets), you are running afoul of restricting people's freedom of speech.

Better yet Congress, how about you forget this idea even came up and PERMANENTLY extend the moratorium?

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*20,000 miles is the approximate mileage of the Canadian and Mexican borders, added to International water coastlines.

Friday, February 3, 2012

eCoupons or eSpam???

eCoupons

Something that's been weighing on my mind lately is the amount of discount offer emails I seem to have in my inboxes when I wake up in the morning. You know what I'm talking about. There's Groupon, there's LivingSocial, there's Google Offers, to name some of the biggies.

Now to be fair, you generally have to sign up before you're getting email from them. However, it seems like other entities that you have subscribed to over the past few years are now getting into the game, and they're not being so nice as to offer you one email and then tell you that you have to subscribe to keep going; and you have to pro-actively unsubscribe from them to quit getting offers you never signed up for to begin with.

Beyond that, some of the offers they seem to think "I can't refuse" are things that I can't use myself. I mean, how many offers for nail salons and spa treatments do they have to send me before they check my profile and see I'm a single male and the chances are slim to none I will be taking them up on the offer, yet alone actually open the email up when I see what the subject is? One of the companies recently said they'd start marketing there eCoupons based on your demographics so that men would get manly things, and women would get items geared to their tastes. A good move which, I hope, spreads to them all.

Companies have found that if sales are little slow, they can perk things up quickly with an offer. Too quickly, in some circumstances. I purchased one from a local cheese shop about a year ago, and then about three days later I got a message that the offer had been canceled, and the money had been refunded to my card. Perplexed, I called the company to find out what the problem was. The company said the vendor reconsidered the campaign. The vendor said the company was not abiding by their terms of service. Personally, I'm betting on the merchant being overwhelmed by the popularity and realized the amount of money they'd be losing as most eCoupons start out at 30-50%, and many are up in the 70%+ range these days (mostly from doctors or dentists it seems).

Unfortunately, just as legit companies have discovered this new form of advertising, so have people interested in prying open your wallet or PayPal accounts. Now I seem to be getting offers from companies I have never heard of.

To date I have bought maybe a half dozen eCoupons; a couple eating establishments, a couple museums, a retail store and the latest one was a Macworld pass.

For the most part they're easy to use. The three I mentioned above even have an app that allows you to display a barcode on your phone, which the vendor scans to redeem so there's no need to print anything. Unfortunately, the Macworld one wasn't so. They had a whole bank of computers (Airs, iPads and MacBook Pros, of course!) that you would go to and register for the convention. You had to manually enter your Groupon code in and then hit submit. Once submitted you went over to another line which would print out your badge, and someone would give it to you, along with a couple of other knickknacks. They should have allowed people to register online since they had the Groupon code the moment they got their Groupon email. Now, in fairness, perhaps this was a shakedown cruise for a big event and much time wasn't spent on thinking it through. However, we ARE talking about two organizations that have been around the block a time, or two, by now. Hopefully, they'll figure it out by next year.

That is, IF there is a next year for the Macworld groupon. Reason I say that, is one of the complaints you hear is that people buy the eCoupon, use it, and then never visit the place ever again. I'll admit I sort of fall into that category. One of the places I bought a groupon to was Amba, a Middle Eastern restaurant up in the Montclair District of Oakland. Absolutely great food. However, it's not exactly a five minute drive, nor is parking easy once you get there, so I haven't been back. Another was Phat Philly, my choice for THE BEST cheesesteak in the Bay Area. It's located in the Mission District, so it's not a place I haunt unless I'm going to San Francisco, and parking is even worse than at Amba.

So, in closing, I recommend people start spending more than a second looking at your eCoupons you get in the (e)mail. There's some great offers to get, but there are some others that you have to shake your head at because they're either too good to be true, or something you can't use no matter how good it is.

See you tomorrow!


Logos are trademark of Living Social, Groupon and Google, and used for illustration purposes only under Fair use provisions.